Famous for imported products – mainly from China – the AliExpress it will look a little more Brazilian. The platform is now open for national companies to sell their products directly to consumers in the country. brands like pedigree, whiskeys and Mamypoko are now available on the marketplace.
AliExpress platform is open to Brazilian sellers since august 2021. The novelty is now for brands, which can have a direct channel with consumers.
“In practice, this solution eliminates common retail costs, such as the surcharge charged by resellers, which allows the end user to access the items they want at the lowest prices”, says the company’s statement.
So far, AliExpress has the following brands:
- chicco;
- Pedigree;
- whiskeys;
- Procter & Gamble;
- Mamypoko;
- Waaw, DJ Alok’s accessories brand.
According to Rodrigo Rezende, commercial director of the marketplace, more companies should enter the platform in the coming months, in the areas of fashion, beauty, beverages, home items and toys.
The executive says that the idea is to offer, in the same place, unique items, found only by importation, and also products from national brands, which the consumer knows and trusts.
AliExpress has Brazilian sellers since 2021
Brazil is currently the only country in the Americas where sellers can offer products on AliExpress.
Since this opening, merchants have been relying on Cainiao’s logistics for deliveries in the country and free shipping. Both AliExpress and Cainiao are owned by the Chinese group Alibaba.
Another novelty for Brazilian sellers is the Special Simple Rate. Announced in August 2022, it unifies shipping rates across the country. This makes it easier for the merchant to calculate shipping costs and offer free shipping promotions.
At launch, the Tarifa Simples Especial was only available to sellers in the metropolitan region of São Paulo and in some municipalities in the state. Shipments to the North Region were also not covered by the offer.
https://tecnoblog.net/noticias/2022/10/17/aliexpress-abre-marketplace-para-lojas-de-marcas-nacionais/