I stopped using evernote for some time due to performance issues on the platform. I’ve seen more complaints like that out there. But the situation can improve. This Wednesday (16), Evernote announced its sale to Bending Spoonsan Italian mobile application developer.
The sale of Evernote was not expected, but the announcement of the deal is not surprising. The platform has spent the last few years struggling to maintain its relevance in the market, but it faces stiff competition. The most challenging rival is Notion, although both services are not exactly equivalent.
When I stopped using the service last year, I did so for two reasons. The first was the slowness I faced when accessing my notes, especially in the web version of Evernote. The second was the lack of features in the free version.
About the last aspect, I understand that Evernote needs to direct the resources that increase the user experience to the paid plans. Subscriptions are the company’s source of revenue. But I didn’t see the point in paying for extra features if, on the other hand, the service seemed slow to me.
I’m not the only one who’s run into functional issues with Evernote. On social networks, it is not difficult to find similar complaints. For many people, the service simply stopped in time. All of these factors contribute to the platform not having the strength it once had.
O TechCrunch explains that, in 2013, Evernote reached an estimated market value of almost US$ 1 billion. But that was the pinnacle. Two years later, at the end of 2015, the company laid off 18% of its employees and closed three of its ten global offices.
After that, it went downhill. In 2018, the Evernote made more layoffsjust two weeks after losing several key executives.
Despite being a drastic measure, the cut in the workforce seemed to point to an adjustment capable of giving the service a new period of glory.
But the truth is, despite efforts that included new features and a revamped interface, Evernote has failed to stand out from competitors in later years.
New house, new directions?
It’s hard to know. Luca Ferrari, CEO of Bending Spoons, stated that the company will add its proprietary technologies to Evernote to increase the service’s usefulness as well as its reach.
But there are still no details on what, exactly, will be new. The company’s main products are video or image editing applications such as Splice and Remini. Whether Bending Spoons’ baggage with these tools will be enough to breathe new life into Evernote, only time will tell.
Ian Small, current CEO of Evernote, demonstrates optimism🇧🇷
For Evernote, this decision is the next strategic step on our journey to be an extension of your brain. (…) Working together with Bending Spoons will speed up this journey, accelerating the delivery of improvements to our Teams, Professional, Personal and Free plans.
I hope for better days, after all, Evernote is a productivity platform that is still important to many people and organizations.
So far, neither party has disclosed the value of the deal. The transaction is expected to close in early 2023.