The computer division apple may face difficulties until next year. According to the manufacturer in the announcement of its financial report, the mac sales are quoted to “fall substantially” in December. The next MacBook Pro with Apple M2which should only be launched in 2023, is among the causes of the expected reduction.
Details come from the announcement made last week. Announcing third-quarter 2022 results, Apple CFO Luca Maestri said the company’s PC revenue could see a significant decline in December. The reason? The absence of new MacBooks Pro.
In case you weren’t aware, Apple was expected to introduce new computers later this year. The rumor was aimed at the fuller MacBook Pro, which got its last update at the end of last year with the Apple M1 Pro and M1 Max. Furthermore, the computer gained a controversial notch, just like the iPhone.
Apple, however, delayed the launch.
The possible confirmation comes from Tim Cook himself. Last week, Apple’s CEO told analysts that the product lineup for the holidays was already set. Mark Gurman, from Bloombergnoted something similar in the Sunday newsletter Power On.
According to the journalist, the 14-inch and 16-inch MacBook Pros should only be announced in the first quarter of 2023. That is, possibly in March, as Apple rarely introduces new products in January and February. Computers can still launch alongside the new Mac Studio in addition to iOS 16.3 and macOS 13.3.
Gurman, however, is not the only one to speak of a delay. As pointed out by 9to5Mac, leaker yeux1122 also stated that the notebooks will only be revealed at the beginning of next year. That is, if the rumors are confirmed, we will not have computers with the expected Apple M2 Pro and M2 Max in 2022.
Apple boomed while the PC industry plummeted
The end of the year is important for any manufacturer. In addition to Black Friday, December consolidates many sales during Christmas. No wonder, I’ve experienced an absurd delay to activate an iPhone on a December 25th. After all, everyone was enabling some Apple product at the same time on this day.
But Apple doesn’t have much to regret. According to Counterpoint Researchin the second quarter of 2022, the PC market experienced a reduction of almost 15% worldwide. Apple, however, was the only exception.: the company had a 7% growth in sales compared to the same period last year.
The explanation comes from a launch that took place at WWDC 2022. At the event, the company revealed the new MacBook Air with a redesigned design and, of course, the conventional Apple M2. The press conference was the stage for a new generation of the entry-level MacBook Pro, which also packed the successor to the Apple M1 inside.
With information: 9to5Mac, Engadget and Power On (Bloomberg)