The smartphone market in Latin America suffered a reduction of 13%. Even so, the third quarter of 2022 was positive for some manufacturers, such as Xiaomi and the samsung, which are among the first places in the block. This is what a survey revealed by the Counterpoint Research this Monday (12).
The survey shows an annual comparison in the region.
According to the consultancy, four out of ten cell phones in the region are manufactured by Samsung. This result puts the company in the lead, with a considerable distance in relation to the other brands.
In the same period last year, the samsung occupied 36% of the Latin American market.
Thirdly, the Xiaomi rose from 10% to 13%. According to the consultancy, Xiaomi’s shipments increased by 15% after the launch of the Redmi Note 11🇧🇷
“Samsung has remained the clear leader in the region and in all individual countries,” said Andres Silva, research analyst at Counterpoint Research. “Xiaomi continued to grow by entering new countries and expanding both the carrier and its own retail channels. This has driven Xiaomi’s share and shipment volume growth in the region.”
In second place, Motorola is down 6%
THE Motorola remained in second place. But it suffered a drop of 6% and grabbed 22% of the Latin American market. In the third quarter of 2021, its share was 23%.
The consultancy noted that the fall was the result of scarcer basic models.
“Brand performance was particularly affected in Brazil, Argentina and Mexico,” said the Counterpoint Research press release. “THE Edge 30 flagship serieslaunched recently, also failed to please consumers.”
Next, the apple remained in fourth place, with 4% of market share, in the annual comparison. THE Oppohowever, fell from 4% to 3% in the third quarter, remaining in fifth place.
The other brands occupy 18% of the Latin American market.
Latin American market retracts and focuses on cheap
Latin America bought fewer cell phones in the third quarter of 2023. According to Counterpoint Research, in the annual comparison, the period suffered a retraction of 13%. On a quarterly scale, the fall was 17.3%.
Tina Lu, an analyst at the consultancy, points out that shipments in the period were impacted by high inventories transported from the second quarter of 2022. She explains:
“During the previous quarter, several OEMs increased shipping volumes, but consumer demand was slowing. So it resulted in overstocking in most sales channels and Q3 2022 mostly corrected it,” he said. “But still, the problem has not been completely resolved and the sales channels will also feel the pain of above-acceptable inventories in the fourth quarter of 2022.”
In addition, the analyst points out that the economic crisis in the bloc, based on high inflation and political instability, resulted in a sharp drop in consumer demand.
“Manufacturers, operators and retailers launched aggressive promotional packages or double-digit discounts to increase sales”, he concluded.
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