THE Anatel embraced once and for all the fight against telephone spam: so far, the agency has determined the creation of Não Me Perturbe, designated the prefix 0303 for active telemarketing and created tough rules to fight robocals that hang up in your face. the next step is 0304a new unique code for collection calls.
The creation of the code was approved by the Agency’s Board of Directors this Thursday (3), but Anatel’s technical area later informed about the need to open a public consultation on operational procedures. The purpose of 0304 is to mitigate the misuse of numbering resources among certain agents, and the prefix must be created in the same molds as 0303.
The public consultation will be open for 60 days to hear contributions from society. After the regulation and publication of the act, the responsible companies will have a period of 180 days to implement code 0304 in collection calls.
According to Emmanoel Campelo, director of Anatel, the collection activity is offensive “in equal or greater weight than the telemarketing activity in terms of the volume of short calls in Brazil”. For this, the agency seeks that companies adopt responsible conduct so as not to overload the telephone networks.
Anticipating possible lawsuits similar to those that happened with 0303, Anatel reaffirmed its role in disciplining and inspecting the operation of networks, and that the measure serves to combat abusive conduct. The scope is provided for in the General Telecommunications Law, which determines the role of the Union to regulate telephony services.
Prefix 0303 is good but does not cover charges
The 0303 prefix was intended exclusively for active telemarketing calls — that is, when a company makes calls to market products and services, either through recordings or human service. This is a very useful initiative, but it is still not enough.
For Anatel, calls related to collections did not fit the concept of active telemarketing, and therefore there was no obligation on the part of finance companies to adopt the prefix 0303 to collect debts. This must be resolved with 0304, which will allow the user to identify in advance the purpose of the call and block insistent companies.
As a telephony user, the 0304 implementation is very welcome. I’m tired of receiving calls and SMSs from companies that call my number and look for other people who have some debt. The calls do not stop, even asking for removal from the register.