Developers gained new price ranges for sales on app store🇧🇷 THE apple said, this Tuesday (6), that the store will allow the software to iphone and mac cost between US$0.29 and US$10,000. With the global change, the platform now has 900 value options to price apps and subscriptions.
The result of numerous complaints, the updates revealed this week offer elasticity to sales through the platform.
The decision includes 700 ranges of values, starting at US$ 0.29 (about R$ 1.50 in direct conversion). The ceiling is now US$ 10,000 (around R$ 52,500).
Apple explained how prices will be set by developers. If the app costs between $0.29 and $9.99, for example, the amount can be increased by $0.10 by $0.10 until you reach the range limit.
That is, you can sell applications for US$ 3.19, US$ 4.79, US$ 8.19, among countless other possibilities.
More expensive apps will need permission from Apple
There are also larger scales. For sales starting at US$ 99.99, the variation is US$ 100 until reaching the infamous US$ 9,999.99.
Again: it could be $99.99, $599.99, $1,299.99, $3,099.99, $6,799.99 and the like.
But, in these cases, it will be necessary to request the release of the value to Apple.
Check the table with the values:
| Variation | Lowest price supported | Highest supported price |
|---|---|---|
| $0.10 | $0.29 | $9.99 |
| $0.50 | $0.49 | $49.99 |
| $1.00 | $0.99 | $199.99 |
| US$ 5.00 | $4.99 | $499.99 |
| $10.00 | $9.99 | $999.99 |
| US$ 100.00 | $99.99 | $9,999.99 |
The new values are now available for apps with auto-renewing subscriptions. For other apps and internal purchases, Apple will only release the update next year.
And I really hope there isn’t a new one I Am Rich of $10,000 with this story.
Developers will be able to round prices
Flexibilization has reached new heights. This is the case with rounding: the update also provides additional pricing conventions for rounding values.
This is another long-standing request from Apple, which promises to help marketing campaigns, especially with annual subscriptions.
Again, there is a table explaining this. For example, if an item costs $0.99, you can round it down to $1. The same goes for the giant $9,999.99, which can go up to $10,000.
After all, what difference does a penny make to someone who pays all of this in cash, right?
| Variation | Lowest price supported | Highest supported price |
|---|---|---|
| X.99 | $0.99 | $9,999.99 |
| X.00 | $1.00 | US$ 10,000.00 |
| X.90 | $0.90 | $99.90 |
| X.95 | $0.95 | $49.95 |
Flexibilization affects sales in other countries
In addition to these increments, Apple has started to allow developers to more easily manage currency and taxes in different countries.
This change authorizes the choice of local storefronts to automatically generate prices in more than 170 locations and in more than 40 currencies.
“Developers will still be able to set prices per storefront if they wish,” they said. “Per-store pricing capability will expand to all other apps in spring 2023.”
This measure also gives more freedom.
In an example cited by Apple, with the update, a Japanese game company that is prominent in its home country may set different values for other regions. Thus, the company manages to give different priorities to the markets in which it operates.
“All developers will also be able to set the availability of in-app purchases by store,” they said.
These changes will only come into effect next year.
With information: 9to5Mac and Apple (Newsroom)
https://tecnoblog.net/noticias/2022/12/07/app-store-fica-mais-flexivel-e-libera-aplicativos-de-us-10-mil-para-iphone/