THE apple will readjust the prices of App Store in Europe and other countries. Without revealing reasons, the company said on Tuesday (19) that the values to acquire applications and other services will be high in regions that use the euro. But there is a suspicion behind the decision: the fading of the European currency.
The announcement was posted on Apple’s developer news section. According to the manufacturer, from October 5, 2022, the change will impact the price of apps and in-app purchases. The exception is for automatically renewed subscriptions that have already been contracted.
The list of countries is extensive. For starters, the entire eurozone will be affected by the increase. Thus, purchases that used to cost 0.99 euros will now be worth 1.19 euros. Items that used to cost 4.99 euros will be available for 5.99 euros, and so on.
Rise could be linked to weakening euro
Apple did not explain what motivated the price growth in Europe. However, the currency has lost strength against the dollar recently, as noted by the The Verge, as the region faces rising energy costs and the impacts of inflation. The details were also not given to the adjustments granted to users in Chile, South Korea, Egypt, Japan, Malaysia, Pakistan, Poland and Sweden.
Vietnam is the only exception: “In Vietnam, these increases also reflect new regulations for Apple to collect and remit applicable taxes, with Value Added Tax (VAT) and Corporate Income Tax (CIT) being at rates of 5%. , respectively,” they explained.
Apple raises the price of services in Brazil
The change in the App Store pricing policy only affects the countries mentioned above. For the time being, there are no forecasts for changes to the Brazilian table. But it is important to point out that the last adjustment took place in 2020, and many waters rolled back and forth. That is, such news would not be a surprise.
Meanwhile, Apple has proposed some changes in services offered to Brazilians. This Monday (19), Music, One and TV+ subscriptions increased by up to 50.5%. Only individual Apple Arcade subscriptions, Fitness+ and iCloud storage were spared.