This Thursday (13th), the Netflix announced a new plan aimed at people who don’t give up the platform’s contents, but don’t want to pay so dearly. called Basic with adsthe new subscription modality will cost BRL 18.90, will arrive on November 3 and will initially be available in 12 countries — including Brazil.
The great differential of this plan, as the name implies, is the inclusion of advertisements, a rumor that it has been aired for some time. According to Netflix, the average of ads displayed will be 4 to 5 minutes per hour — inserted before and during series and movies.
Another difference is in the video quality, which went from 480p to 720p (HD) — it is worth mentioning that this change will also affect those who subscribe to the Basic plan.
Something that may not please many is that, according to the company, a limited number of titles will not be available. This is due to licensing restrictions, although Netflix says it is already working on it.
One more point that for many may not be so pleasant is the absence of the option to download movies and series, a feature that will be exclusive to subscribers of the ad-free plans.
Still, the new subscription option can be accessed on any device (whether on TV, tablet, smartphone, console or computer) and an upgrade can be done at any time.
Its official launch will be on the day November 3rd at 1 pm fur Brasilia time. The plan will cost BRL 18.90 and will initially be available in 12 countries (Germany, Australia, BrazilCanada, Korea, Spain, United States, France, Italy, Japan, Mexico and United Kingdom).
According to Netflix, nothing will change for those who already subscribe to the ad-free plans that already exist.
after the first first subscriber drop in 10 yearsNetflix joined Microsoft in order to offer a new plan with advertisements. For the streaming company, Basic with ads “represents a great opportunity for advertisers.”
According to her, the plan targets a diverse audience, “including younger people, who increasingly do not watch traditional TV”, increasing the number of people who can see a business.
Netflix ends by mentioning a Nielsen study, which points to a change in TV consumption that happens quickly. According to the survey, streaming would be surpassing open and cable TV, which further contributed to this change in the business model.
Finally, she states that the “initiative is just getting started” and says she hopes to implement the new plan in more countries, although she did not make it clear which markets should receive it next.