Announced in March of this year, the plan with Disney+ ads was officially launched today (8) in the US. Costing US$ 7.99/month, it offers the same content as the platform’s premium plan, but with advertisements of 15, 30 or 45 seconds in length, served in blocks throughout the schedule.
Despite being reported in some places as a cheaper plan, in fact, the package with Disney+ ads has the same value as the old premium plan on the platform, which has now had a 38% increase and now costs US$ 10, 99/month.
This means that former users of the service will have to pay more to keep their movies and series ad-free, or pay what they already paid, but having to deal with advertisements in the middle of the titles.
The novelty is part of the changes arising from the Disney+ phase 2in which retaining subscribers is no longer the platform’s only priority and the goal now is to bring new forms of profitability to streaming.
Despite the modality with advertisements targeting new customers, according to deadlinea survey of Kantar projects that a quarter of current US subscribers are willing to switch to the new package, while maintaining the amount they already paid previously.
Plan will roll out globally next year
While the novelty is still exclusive to the US, Disney has already announced that the change will be rolled out globally next year. Values, dates and specific markets, however, have not yet been revealed.
It is worth remembering that Brazil and other Latin American countries have Disney family and adult content distributed on two different platforms – Disney+ and Star+, respectively. Which leads us to question, if this change also arrives here, whether it would be extended to the company’s two services.
In the US, the change in platform value also impacted the combos in which Disney+ is included. Both the premium and basic bundle with Hulu and ESPN+, and the Disney+ and Hulu-only bundle have had their prices changed.
Plan with Ads: Disney+ vs Netflix
Subscriptions with ads seem to be on the radar of streaming platforms. Last month, the Netflix also released their version of this packageavailable in all markets where the company operates.
In Brazil, the plan with ads landed costing BRL 18.90/month and here at Technoblog we made one full review about its interface and functionality🇧🇷
Among the main differences between the ad-supported version of Netflix and Disney+ is the video quality and number of simultaneous transmission screens.
While the “basic with ads” runs at 720p and only offers one screen, Disney’s subscription streams titles in 4K Ultra HD, Dolby Vision, Full HD, HDR10 and expanded aspect ratio with IMAX Enhanced; all on up to four simultaneous devices.
In addition, Mickey’s company package also offers the complete streaming catalog, which doesn’t happen on Netflix due to licensing issues.
With information: disney and TechCrunch