Art transforms. And Duolingo seems to know that. Last Tuesday (4), the popular education app confirmed that it had acquired its first startup, the animation studio Gunner. Despite the unexpected news, investments in the illustration area are not new to the platform, known for working with visual resources that help its users during learning.
With a long-standing partnership, Gunner, a studio based in Detroit, USA, had already worked with Duolingo on several of its products.
In addition to the main app and its children’s app, Duolingo ABC (available in English only), the studio had also contributed to the platform’s marketing campaigns.
With the entry into Duolingo’s portfolio, its 15 professionals, including designers, illustrators and animators, will be fully integrated into the mobile learning network. A team that, according to the studio web pagecarries on his resume works developed for companies such as Google, Etsy, Spotify, Amazon and Dropbox.
Animations bring engagement to the app
Duolingo’s investments in the area of illustration and animation are not for nothing. According to the app, it’s these visuals that help keep students motivated and build a globally recognized brand.
Furthermore, in the specific case of the Gunner acquisition, there is a well-defined purpose: to help the platform drive learning engagement.
According to Luis von Ahn, co-founder and CEO of Duolingo, animation is already part of the company’s history, being intertwined both with the construction of its mascot, the popular owl Duo, and with its contribution to making the app a habit. diary.
“We know that the hardest thing about learning a language, or any new subject, is staying motivated, and that’s why we make Duolingo fun. […] Art and animation are central to the Duolingo brand, and we use them to help make Duolingo a beloved daily habit in the lives of millions of students.”emphasizes.
Duolingo should acquire more companies
Apparently, however, Duolingo doesn’t intend to stop there.
Although investments in animation add value and reflect on a better user experience on the platform, there are other segments in which the application has an eye.
according to TechCrunchthe business director of Duolingo, Bob Meesenot only confirmed that in the future the platform is interested in acquiring more companies for its portfolio, but also has already sung the ball about which segments they should fall into.
According to Meese, in addition to studios like Gunner, which add technological resources, Duolingo is also thinking about investing in companies that work with language learning, in addition to other education verticals.
With information: Duolingo