Elon Musk is taking the first steps to leverage the profits of the twitter. The newest idea from the social network boss is charge $20 on Twitter Blue for account verification, a process that gives users the famous blue seal — guarantee that it is the official account of the personality or company. The update should arrive on the 7th of November.
O Twitter Blue, Twitter’s premium subscription service, provides extra functionality to its users, such as the option to edit tweets and customizing tabs. It currently costs $4.99, but Musk’s proposal is that the new $20 price tag includes the verified seal — yes, it will now be official to have the seal as “ostentatious ”.
Verified on Twitter will be required to pay
Nothing for granted on Elon Musk’s Twitter. According to the website platformverified users will be required to subscribe to Twitter Blue to maintain the iconic blue seal. Anyone who does not start the subscription within 90 days will lose verification. The outlet also claims that the Twitter Blue update arrives on November 7 – and if it doesn’t, those responsible for the news will be fired.
the source of platform said that the project staff worked this weekend and are using the night to finish the update on time — and there’s still one more weekend to go. The curious thing is that Twitter Blue is available for four countries (Australia, Canada, United States and New Zealand), while the social network has verified users in different parts of the world.
If Twitter developers are staying overnight and missing weekends, it could be that the launch of Twitter Blue and Verified Paid will happen simultaneously next Monday. After all, there is a big problem when charging for account verification: resolving the charge with governments and institutions.
Verification seal is a guarantee from official sources
There are still no further details on how the service will work with large companies and governments, but a possible removal of the verified seal from government agencies increases the risks of misinformation — and supervision.
Whether your city hall’s verified Twitter account is talking about a traffic change, or the Russian embassy in the UK accusing Ukraine of preparing a “dirty bomb”, the blue stamp on a public agency’s account is the official word of a government.
Removing a government agency’s verified seal — for not subscribing to Twitter Blue — harms the population’s access to information and journalistic investigation. Heavy traffic in your city? Going to your city’s official Twitter account can help you understand why. Without this, a fake account can become the primary source of information and cause even more inconvenience..
Government accounts are also sources for journalists. In cases of environmental disasters or wars, Twitter’s agility allows governments to quickly disclose the situation in affected places, corroborating investigations and reports from residents. And, rescuing the example of the Russian Embassy, official publications also show the positioning of governments — marking a historical record of the scenario. Without these seals, confusion and lack of information, added to misinformation, harm journalism and the population itself.
Charging is unfair for content creators – and a bad idea
Leaving aside the $20 fee for verification, charging for the seal is unfair to any level of influencer — from regional to someone at the Jade Picon level — for the reason that Twitter does not have a partnership system with content creators.
Instagram, TikTok and YouTube have tools for creators to earn money from the platform. Twitter, at the moment, allows the use of Super Follow, a subscription service for followers to have access to exclusive content from their favorite influencers. It has a fixed option of three values and is only available in four countries.
For medium and small (and even large) content creators, it’s not worth paying to be verified on a platform that does not value your work. Influencers are a key part of using social media or platforms. It was no coincidence that the Spotify paid $200 million for exclusive The Joe Rogan Experience podcast.
Elon Musk is rich enough to hire a manager and analyst who tells him the following: to profit on a social network, you need to spend on influencers. Otherwise, charge signature by verified to increase profit just turn an important tool into a virtual status symbol.
With information: platform, The Verge and Tech Crunch
https://tecnoblog.net/noticias/2022/10/31/elon-musk-quer-cobrar-us-20-por-mes-de-usuarios-verificados-no-twitter/