This Wednesday (5th), the Facebook announced that users will be able to decide whether they want to see posts from their friends, groups and pages more or less often. Based on this feedback, the social network claims it will make its AI systems “more effective and responsive” in order to display what really matters to the user.
Such as pointed the Engadgetusers are currently only allowed to hide suggested posts or posts on the platform — and this may not greatly affect how content is displayed.
Because, the new feature will allow the decision to be in your hands, being up to you to choose whether Facebook should “show more” or “show less” the content displayed in the main feed.
According to an announcementthe company said that choosing one of these options goes far beyond modifying what is shown, but will also help improve the AI system that ranks which posts are most relevant to each person.
Facebook says the option will be shown “periodically” in some posts. However, it will soon be possible to access the feature by tapping the ellipsis in the upper right corner. The function is available from today and should be made available gradually to all users.
In addition to this news, Facebook also said that it is testing a new menu in Feed Preferences so that the user can customize (once and for all) their feed and not leave it to the AI.
There, you can choose between three options: “Normal”, “Show more” or “Show less”. According to the company, this will directly impact the number of publications from friends and family, groups, pages and creators.
It is worth remembering that, in recent months, several users complained that they often saw irrelevant posts, many advertisements and publications from people they did not follow in Feed.
Although Meta has revealed that it will increase ads on your social networksas in Feed and Instagram Reels, it seems that the company works hard to try to satisfy some users at any cost.
The novelty may also be linked to a possible move by Zuckerberg to try to recover some of the losses he had and to bring back users who no longer use their networks.
Last July, Meta registered the first drop in quarterly revenue in ten years. In the second fiscal quarter of 2022, it was down 1% when compared to the same period last year.
In light of his investments in virtual reality and the metaverse, Zuckerberg also recently stated that his company will freeze hiring and that will restructure some teams.
The objective, according to the businessman, is to cut some expenses and realign priorities. He had even said that the metaverse is an expensive investment and that it will still take time to materialize.
As much as its focus is to revolutionize the market, its platforms cannot be left aside. Given this, it’s possible that your teams are racing to try to revive what Facebook once was — that is, if it’s still possible.