YouTube decided to follow in the footsteps of other market giants and opened a “streaming store” on the platform. Following in the footsteps of Apple TV and the Amazon Prime Channels service, Amazon Prime Video, the platform now allows you to subscribe to and access dozens of streaming services in its own interface.
The novelty, announced this Tuesday (1st), is called Primetime Channels and has already been made available in the US for users who subscribe to the tool.
By doing this and accessing the Movies section of the Explore tab of Youtubethey will have access to a catalog of 30 streaming services, which they can subscribe to directly through the platform.
Among the options available are heavy names on the international scene, such as Paramount+, Starz (Lionsgate+ in Brazil), Showtime and AMC+.
Wanting to replicate the experience offered by other platforms that have also “opened streaming stores”, YouTube now offers its users the opportunity to aggregate services they like and already subscribe to in one place. Or even meet new ones, who can start signing up.
For channels, in turn, there is the benefit of being introduced to a new audience, which might not be interested in accessing their player willingly. And, of course, the advantage of having Google’s streaming technology, famously famous for its quality.
Finally, another point that can be a differentiator for the presence of these giants in the hub is the issue of application availability. After all, a stream that offers a YouTube channel can have less worries about developing apps for different types of devices.
Still not expected to arrive in Brazil, Primetime Channels promises to be an integrated experience with YouTube.
Although subscribed channels are accessed separately on the platform, the user will be able to search directly for a title from your catalog in the search bar. As a result, in addition to the production itself, he will see the recommendation of related content (from his own channel or from YouTube), in order to broaden his search.
According to the platform, as people already go to YouTube looking for extra content from movies and series, the idea is that this experience is extended, allowing the person to immerse themselves in their entire universe.
In addition to the integration, the Primetime Channels homepage also promises to provide trailers, cast interviews and behind-the-scenes footage of some movies and shows.
With information: YouTube