Google is not concerned about ChatGPT, it is very worried with artificial intelligence capable of answering user questions. In contact with Google employees, reporters from New York Times report that company managers declared a “red code,” a term for a dangerous moment in business.
Despite still being in the “beginning of its life”, ChatGPT causes concern in Google because it can steal space from the search engine. By talking to the AI, users get the answer they need directly, without “wasting time” viewing ads.
ChatGPT “breaks” Google’s business model
For years, Google’s search engine generates money with a simple format to understand: the user does a search, numerous results appear, including paid ads – the famous Ads. These Ads, which are also applied to website banners, represent 80% of Google’s revenue.
However, ChatGPT does not show ads and saves user time. Instead of a list of results that you need to click on the link — which may or may not be useful — the system’s AI throws “in your face” the answer you need. Be a programming line, the resolution of a bug or a hit on Tinder🇧🇷 Google understood that this is much more attractive than your rice and beans.
Aware of the problem, the company starts looking for an automated response solution through AI. In fact, ChatGPT itself, created by OpenIA (the same as Dall-E), uses technology from Google: the LaMDA🇧🇷 Later this week, she introduced the CALM🇧🇷 Its chatbot is still in the experimental phase, but the company claims that it brings results faster than its competitors.
But it is still necessary to resolve the format of how to show ads in the chatbot – which goes precisely against the proposal of searching for a direct answer in the tool.
Google’s response to ChatGPT due in 2023
In May, when Google presents the Google I/O event, the company should deliver more details of CALM — and perhaps release tests of the service to more users. sources of New York Times reveal that the first chatbot prototype may be limited to 500,000 users. This limitation has a positive side and a negative side.
On the good side, Google improves its tool with a “slimter” audience, capable of assisting in the evolution of more accurate CALM responses. Your rival is open for anyone to use and improve results, but the answers are based on text on the web — not everything is true. As it also uses the same method, Google can use this time so that CALM arrives more assertive than ChatGPT.
The downside is that the delay in launching the product could leave Google behind in this market, or delay acceptance of CALM. It may be a giant company with a lot of resources to launch quality products, but it’s still vulnerable to competition — Google Plus, remember?
To try to resolve these lag and quality issues, other departments at Google, such as the search division, are working closely with the artificial intelligence sector. After all, a “red alert” requires coordinated work to avoid losses. You just can’t let the fire start.
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