After three years of life, Google announced that it will close its cloud gaming service. Stadia will officially come to an end on January 18, 2023. From then on, the platform and any game purchased by users will no longer be accessible. However, the company has promised a refund of all money spent on hardware, games, and add-ons such as DLCs by players.
O Google made official that in less than six months, his latest gaming venture will come to an end. Thus, those who embraced the project by opening their wallet will have their money back. The company plans to make most refunds by mid-January next year.
In the words of Phil Harrison, Vice President and General Manager of Stadia:
While Stadia’s approach to streaming games for consumers was built on a strong technological foundation, it didn’t gain traction with the users we expected, so we’ve made the difficult decision to begin shutting down our Stadia streaming service.
That is, the company admitted what many already knew: there was simply not a great deal of interest in the product.
However, much of the technology will still be used with company products such as YouTube and Google Play. In addition, brand partners will be able to take advantage of the hardware as the controls.
Stadia was launched amid distrust
When the service arrived in November 2019, enthusiast excitement was running high, but not everyone was as excited.
First, an uninteresting library was part of the release. Lots of good games, no doubt, but almost all of them available on competing platforms. Not to mention that the consumer had to buy each title, usually at full price, in addition to paying for the subscription.
Furthermore, we cannot ignore the fact that having a very satisfactory internet connection was another requirement of the platform.
Even with a free plan launched in 2020, Stadia couldn’t make that leap. Even the brand’s head of product, John Justice, ended up leaving the project in May 2021increasing the distrust of users.
Already at the beginning of 2022, more complaints came, especially because the service had not delivered much of what it had promised in its launch.
No native 4K, no 120 frames per second, and no low latency. Unfortunately, Google Stadia’s downfall comes as no surprise to anyone.
Competition has dealt the final blow
The Microsoft platform, for example, linked its product to the Game Pass Ultimate subscription, allowing subscribers to play any title in the library without paying extra for it.
Nvidia already offered a system in which the user can integrate their Steam and Epic Games accounts to enjoy their games in the cloud. There is a free plan, which has queues to access the servers, and a paid plan, which guarantees priority in the game.
That is, both deliver what Stadia promised, but with better quality and options.
In the end, Google just couldn’t achieve the competence it wanted.