O Google started on Thursday (20) the launch of the My Ad Center for your users. The service works as an ad hub and brings new ways to customize ads — in addition to allowing which sites the company can collect data from for Ads.
Announced in May, the My Ad Center it’s a way Google has found that users have more control over their data and what types of ads they’ll see. The proposal is that the hub is also easily accessed, with options to enter the service directly through the ads presented in Search, YouTube and Discover.
Google will allow better ad customization
Another novelty that My Ad Center it brings is the correction of a major nuisance to its advertising policy. Now Google users, anyone with a company account, can disable personalized ads option without losing use of useful tools.
Prior to this update, user had to disable all web, app and YouTube usage history. On the other hand, disabling these functions hampered the use of useful apps, such as Google Maps, Search and Voice Assistant.
In addition to fixing the bug, Google will give the user more control in deciding which services can and cannot use history to show personalized ads. For example, you can keep your Youtube history and decide if you want it to be used to define the “best ads”.
One facility that My Ad Center intends to solve is that “ad shower” of a product that you have already researched and purchased. Searched for a pair of socks to give away and are being overwhelmed by these ads? By clicking on the advertising settings you can select the option to see fewer ads for this product. Before that, there was only the function to stop seeing ads.
My Ad Center brings together Ad Setup tools
In addition to new features in ad customization, My Ad Center will bring together features that are currently present in Ads Setup, located in the Privacy and Personalization section of the Google Account.
Among the Ads Setup tools are the option to disable ads for some topics and decide whether sensitive topics such as alcohol ads should be shown less.
With information: Gizmodo