Good news for anyone who is a fan of IPTV services. The Guigo TV app and the Chilean platform Zapping joined forces and the weight of their brands, giving rise to a unique company called Zapping Brasil. With plans to strengthen its expansion in Latin America, it promises to improve the experience of its platform subscribers.
Created by entrepreneur Renato Svirsky, Guigo TV started its operations in Brazil in 2019 as a 100% online pay-TV service.
With two subscription packages – Guigo Essential (minimum package) and Guigo Premium (extra package) –, the platform had, until then, more than 60 linear channels, between open and closed broadcasters.
Now merged with the Chilean Zapping, it gives rise to a new company that reaches the market with powerful numbers: there are no less than 60,000 active users, more than 200 TV channels and a revenue of more than 10 million dollars a year.
With international investors from Switzerland, Spain and Chile, Zapping Brasil believes in the company’s proprietary technology and intends to bring improvements to the country that impact the user experience.
“Current services on the market do not have the same technology as Zapping, and now we will have the possibility to reach more than 60 million Brazilian homes, as we have the rights to distribute content throughout the country, without restrictions on the market. , as is the case with traditional players.”
Gustavo Morandé, founder of Zapping and now CEO of Zapping Brasil.
IPTV market grows in Brazil
It is not news that the IPTV market has established itself with increasing strength in Brazil. From paid to free services, numerous platforms have gained traction and popularity in the country.
In a quick look at the scenario, it is possible to see that Zapping Brasil (ex-Guigo TV) faces a fierce competition when bumping into strong competitors such as DirecTV Go, Of course TV+, Vivo Play and Hi Play. That’s just to name some of the best-known paid services in the segment.
On the other hand, the traditional pay-TV model is losing more and more subscribers.
Second data released by Anatel As of August 2022, in Brazil, more than 1.5 million TV contracts were canceled in the last 12 months, in a clear movement of viewers migrating to online services.
Proof that the consumption of this type of content is far from dead, but, on the other hand, the means to do this are definitely not the same anymore.