Created in 2019, the Hive Social social network has drawn attention in recent days by appearing at the top of the Apple Store’s most downloaded free app list. Discovered by internet communities amidst controversies that threatened Twitterthe social network went viral through word of mouth and, in less than a week, registered a growth of more than 750,000 users.
Founded by young Raluca Pop, a 24-year-old woman with a degree in psychology who taught herself to program, Hive Social was one of many social networks that saw an explosion in users thanks to the Twitter crisis.
Different, however, from platforms like Mastodon and Koo, which were also pointed out as the great substitutes for the bird’s network, Hive Social seems to have been pleased by mixing the experience of Twitter with that of other tools and social networks.
Only available on mobile apps (your first version for android came out at the beginning of the month), the platform, for example, has no character limit, even more reminiscent of the idea of a “microblog”.
Another interesting point is that, despite having an interface very similar to that of Twitter, it gives users more freedom to customize their profile.
In practice, this means they can choose a theme color for their account and even connect it to Spotify or Apple Music and select a song to automatically play when someone views it.
In addition, there is a pre-installed tool on the web that resembles the Curious Cat app, and native options for adding pronouns and displaying your zodiac sign to other users.
Hive Social exploded among fandoms
In an interview with mashableRaluca Pop said that last year Hive Social had already had a first invasion of kpoppers, after an account about One Direction talking about the social network on Twitter.
The big wave, however, came in November of this year, when the platform again attracted the attention of the community and grew by word of mouth among their many fandoms🇧🇷
To the CEO’s surprise, however, the phenomenon also spread to two other communities: that of players, thanks to the tweet made by streammer Brendan Throand that of fans of Star Warswho for some reason felt welcomed on the platform.
In addition to the membership boom, which caused Hive Social’s servers to crash momentarily, new users also decided to make donations on platform crowdfunding pageinvesting more than US$ 300,000 in its crowdfunding.
Pop believes that all this welcome has to do with the care his team places on the network. According to the executive, they have been working hard to create a different culture within the application, which is transparent with the community.
Among the measures taken, for example, is his statement that figures such as former president Donald Trump and influencer Andrew Tate are banned from the social network. According to Pop, “there is no place for white supremacists on the app”.