It’s real: the option to schedule posts directly through the Instagram app has started to be released for some business accounts on the platform. Although the tool already exists in third-party services or even in the Meta Creation Studio, it was not yet a native option of the app – a change that now promises to make the work of companies and content creators much easier.
Although Instagram has not officially positioned itself on the matter, the Engadget confirmed that a few weeks ago, select users from around the world were already using the feature on their accounts.
Recently, however, the novelty has been extended to even more profiles, which shows that, even limited, the tool has gradually arrived for all commercial and content creator accounts.
The feature, which until then officially existed only in Meta’s Creative Studio (the company’s free platform that can be accessed by anyone who manages a Facebook page) will allow you to schedule photos, carousels or Reels for up to 20 minutes later or 75 days in the future.
Appointments will be made in the app itself, in the “Advanced Settings” of the post and, for now, there are no indications that they will also reach users with personal accounts.
Tool was discovered before
The first indications that Instagram was working on a native scheduling tool emerged in July, discovered by developer Alessandro Paluzzi.
The user had access to the feature preview and, as new updates appearposted screenshots on his Twitter of how advanced the tool was.
In August, however, Instagram itself warned the TechCrunch that the images corresponded to a prototype that they were not yet publicly testing. Which, apparently, soon developed into a more solid project, to the point that in October some users report the presence of the tool in their accounts.
How to schedule a post in the Instagram app
To check if the tool is available in your account and already take the opportunity to schedule content on the platform, do the following.
- Open the Instagram app and create your post as usual;
- On the last screen, before publishing the post, click on “Advanced Settings”;
- Find the “Publication schedule” option (if it is not visible, it is because the option is not yet available on your profile);
- Then, choose the date and time of the appointment and confirm the operation;
- Go back to the publication and click on “Schedule” to see if everything went well.
If you regret the scheduled date, feel free to edit or even cancel the scheduled content.
With information: Engadget and TechCrunch