I don’t think I need to tell you about the current state of Twitter.
We are witnessing in real time a change in management and culture in the company, with messy layoffs and new features announced, discontinued and reintroduced🇧🇷 One gets the impression of many changes at the same time, and little organization when implementing them.
Some companies are sniffing out the danger and suspending your ads on Twitter🇧🇷 After all, it can be wrong to have your brand associated with a place where fake profiles of public personalities display the famous blue seal and say absurd things. But beyond the advertisers, what remains to be asked: what about dissatisfied Twitter users?
Twitter is not Instagram or TikTok, with short videos in an eternal feed. Not even a Facebook, with texts, memories from ten years ago and closed groups. Of the social networks that have been consolidated, Twitter is the most different, concentrating a lot of political discussions (for better or worse) and comments on news. It is the network where we go to read and issue opinions on any and all subjects. Where else is this available?
Is Mastodon an option?
Launched six years ago, the mastodon looks like Twitter in some ways. And whoever has been there the longest is now witnessing the arrival of a leads from new users, who test the waters amid the chaotic situation on Twitter. I myself am one of them.
However, while there are similarities, Mastodon does not attempt to be an alternative to Twitter. In fact, it represents another type of internet.
You notice this when you click on “Create account🇧🇷 A appears page where should you choose one serveror instance where your profile will be created. There are some servers for brazilian users, for example; others, for more specific audiences, such as people with the same political leaningsfor example.
So you can only interact with people who are in the same instance as you? Here’s the thing: no, everyone can follow and interact with any user from any instance, as they communicate with each other through open protocols. You can also transfer your profile from one instance to another, taking your followers and information with you.
The common open protocols, by the way, allow Mastodon to interact with others networks, in what is often called “feverish🇧🇷 The word, a combination of “federation” and “universe”, designates a set of different (federated) servers, but connected by these protocols (see a list of them🇧🇷
In other words: a decentralized network, where users can communicate and accompany people outside their own instances.
If you’re used to Twitter and the traditional logic of social networks, this description must have sounded a little confusing. After all, the way we know is to create an account in a specific location, and everyone we interact with is in that same place. Mastodon works on a totally different logic (besides having several possible timeline views).
So if you’re thinking of venturing out there, know that there’s a learning curve ahead, and that Mastodon doesn’t try to emulate Twitter.
The Mastodon at first seemed very unfriendly to me, but after some insistence and reading about the fediverse, I’m convinced to stay. There’s something there that reminds me of a simpler time on Twitter. But for those looking for a replacement, maybe it doesn’t need to look like the hammock bought by Elon Musk.
Who lifts this ball is Felipe Ventura, editor of technoblogat the Technocast 267🇧🇷 He reminds us that spaces and communities on the internet sometimes end up, or become uninteresting to its most active users. It turns out that the place where they move may not be similar to the one before.
Felipe himself explains that he migrated from Twitter to TikTok. The two platforms couldn’t be more different, but there is content on TikTok that evokes a similar feeling to that of Twitter. Videos where users explain very specific subjects, for example, drawing attention to topics that we wouldn’t normally think about.
Things I would never have stopped to say: “I want to see this.” It just shows up there for me and that’s it. That was the grace of Twitter for me for a long time🇧🇷 So maybe Twitter will shrink a lot, become a network of the past, like many others. But people go elsewhere. (…) It is difficult to replace, and at the same time, perhaps nothing replaces.
That is, Twitter habits can perhaps be replicated on other networks, whether on the decentralized Mastodon, with its posts of up to 500 characters, or on TikTok’s algorithmic feed. Lacking an obvious candidate for the “new Twitter”, any network could be repossessed by users and, who knows, come to occupy the place that Twitter occupied.
But we still need to wait to see how Elon Musk’s actions will impact the platform. Advertisers are alert, the confusion about verified profiles increases every day and, to top it off, since the pandemic, the most frequent users (“heavy tweeters”) have been more absent, according to a report to which the Reuters had access.
We may be witnessing live the most decisive moment in the history of Twitter, the one that will define whether its users will remain present or will migrate to some other place that arouses a similar feeling.