This week, Lensa became one of the most talked about topics on the internet. The image editing application has seen its feature that generates realistic avatars become a rage on social networks. Although the images have drawn attention for their distinctive aesthetics and precision in detail, illustrations like these, created by artificial intelligence, have become popular thanks to Dall-E technology.
Launched in 2018, the Lensa is an application available for mobile applications (iOS and Android), for R$7.08/month or R$84.90/year (and a one-week trial period). Despite the initial cost, it still has paid features within the app, such as the realistic avatar pack that went viral on social media.
Owned by Prisma Labs, it even seems to have achieved sudden success on the internet, but the truth is that its developer is not that new – and seems to know very well what it is doing.
Even before Lensa, Prisma Labs was responsible for launching the Prismanother famous image editing application that also uses neural networks and artificial intelligence to produce artistic illustrations.
On the air since 2016, Prisma was a huge success the year it hit the market, even winning Apple’s “iPhone app of the year” award.
At the time, its success led to speculation that the company could be sold to giants such as Meta (Facebook and Instagram), Twitter or Snapchat. Rumors that proved unfounded, but which proved the potential that the industry saw in Prisma Labs.
Dall-E popularized AI imaging
Despite the unique success of Lensa, it is almost impossible not to associate this new trend in networks with the popularization of Dall-E.
Recently opened to the public, the Dall-E is a technology that uses machine learning to generate images from words. Which, in practice, means that its artificial intelligence can read a description, such as, for example, “astronaut on top of a horse”, and transform it into an artistic image that portrays what was on display.
Created by OpenAI, it gained repercussions in recent months, drawing public attention for the beauty of its illustrations, which often resemble works of art.
In the wake of this success came, of course, other apps, which managed to gain prominence by also working with images created by artificial intelligence and approaching this aesthetic.
Lensa’s drawings, in particular, achieved perhaps one of the best viral hits of this trend. Even with a paid feature (check the price list below), the app has had a significant impact, appearing first in Apple’s most downloaded photo and video apps.
Realistic Lensa avatars are paid
For those interested in the realistic images of Lensa, it is worth noting that there are numerous packs of avatars that can be produced by the resource from a set of user photos.
Below are the prices made available by the app in the Brazilian Apple Store:
- Unlimited access – BRL 84.90
- Magic Avatars Pack 14 – R$16.90
- Magic Avatars Pack 5 – R$ 22.90
- Magic Avatars Pack 13 – R$ 10.90
- Magic Avatars Pack 4 – R$16.90
- Magic Avatars Pack 1 – R$ 22.90
- Magic Avatars Pack 7 – R$34.90
- Magic Avatars Pack 2 – R$34.90
- Magic Avatars Pack 8 – R$ 44.90
- Magic Avatars Pack 15 – R$ 22.90
With information: Prism