Twitter Blue, Twitter’s subscription service, had its first news released by Elon Musk, the new owner and CEO of the social network. The service will gain, in the near future, three more novelties to attract subscribers: fewer ads, reach priority, and the ability to post longer videos and audios.
Twitter Blue will (clearly) one of the first products reformulated by Musk. Changes need to happen quickly, as the billionaire wants to make the platform more profitable than it is today. Currently, only four countries (Australia, Canada, the United States and New Zealand) have access to Twitter Blue.
New Twitter Blue account with a type of verification
Musk didn’t say when the new Twitter Blue (or perhaps new subscription plan) will launch, but he has already revealed that subscribers will gain some form of verification. “The current system of Twitter of lords and commoners for who has or doesn’t have the blue seal is bullshit! power to the people Twitter Blue for $8 monthly”, said the boss of the social network.
Yesterday, Monday, a source from the platform revealed that Elon Musk planned to charge $20 for verification seal on the social network — linked to a Twitter Blue subscription. The billionaire has already revealed the new price, but it remains to be seen what the new account verification will look like.
Taking a wild guess, the new account verification process could be something closer to account authentication. After all, Musk dreams (big) of ending bots on Twitter. Thus, the seal would not become a “status”, but just something like “prove you’re not a bot and get a ‘verified” – but charging for it. Well “power to the people”.
The billionaire did not reveal when the updates will be available. However, Musk announced that prices will be adjusted for each country based on purchasing power — even because R$40 reais is a lot for a Twitter subscription.
Musk also tweeted that Twitter Blue users will be prioritized in replies, and searches. According to Twitter’s CEO, the measure is essential to combat scams and spam on the platform. The tools subscription subscriptions will remain in serviceexcept one.
Twitter Blue returns to showing ads — for now
Before disclosing about the new Twitter Blue, the platform sent a communicated to the subscription service partner vehicles. In the statement, the social network informs that, on October 31, the ad-free content tool (Ad-Free) on Twitter Blue ended.
“This difficult decision will allow us to focus our resources on adding more value to our members,” the platform explains in the text. The release also informs that since the Ad-Free tool has been removed (for now), the partner vehicle program has ended. However, this is not the end of the ad-free article proposal.
In the same series of posts on Twitter Blue, Elon Musk announced that the new subscription will deliver the Ad-Free articles tool — which makes a lot of sense for those who want to profit from freemium platforms — as well as a new partnership program with news sites. .
The first information released about Twitter Blue this Tuesday (1) was the press release. When reading about the case, the end of an Ad-Free tool, the first thing that goes through anyone’s mind is: why pay to continue with ads?
Using Spotify and Deezer as an example, do you pay for the service just to download music or also to not be interrupted by ads? Would YouTube Premium be attractive if it kept the ads? Ads/Ads are boring and users are willing to pay to not see ads when consuming content online.