O Free market and the amazon achieved leadership in the online supermarket sector. According to the second edition of the Consumer Preference Index (IPCon), brands captured a share of 17% and 16%, respectively, of the Brazilian market. The data from the research carried out by the Dunnhumby consultancy were revealed by the NeoFeed this Monday (12).
The study gives an overview of the sector that has gained relevance during the COVID-19 pandemic. According to the survey, Mercado Livre and Amazon reached the top two positions in the segment. The sequence is demarcated by Americanas and Magazine Luiza, with 11% of market share in both cases.
The soaring share is the result of numerous investments made by companies in recent times. In October 2021, Mercado Livre, for example, closed a partnership with the Mambo network to sell fresh produce. Thus, it became possible to sell meat, vegetables and frozen foods in São Paulo.
Americanas was not left out either. In July 2021, the company announced a delivery within the app, with the promise of delivering the products within 30 minutes. So users can buy grocery and restaurant items without having to leave home or work.
The other supermarkets also showed up in the survey. The site revealed that the Carrefour and Atacadão chain secured an 11% share of the national market. Extra and Pão de Açúcar, which Streamlined deliveries in Brazilappear in the ranking with a 6% share, followed by Assaí (5%).
83% of Brazilians shop online for supermarkets
Shopping delivery has gained weight in the last two years. According to the survey revealed by the NeoFeedIn 2021, 83% of survey respondents made purchases online in the past year. That is, whether for a moment of emergency or to guarantee some benefit, the service has become useful to a significant portion of Brazilians.
After use, 30% of consumers started to consider the medium as preferred. And it’s not for less: just look at the offers offered by platforms, such as Amazon, for those who purchase products on a regular basis. Depending on the type of product, it is much more advantageous to buy in virtual stores.
In addition to Amazon, Americanas, Magazine Luiza and Mercado Livre, other platforms offer this modality. This is the case with iFood, which provides markets and pharmacies within its app. Other supermarket chains, such as the carioca Prezunic, also made the delivery modality available in their apps.
With information: NeoFeed