Mercado Pago, MercadoLibre’s fintech, follows in the footsteps of other tech companies and starts taking its service to a GTA RP server. The company announced a partnership with the server Inverso NOVA and became the first digital bank within a GTA RP. However, other companies are also promoting their services within games of this type.
According to Mercado Pago, in-game transactions will be carried out using the company’s system. The GTA RP server will also have a fintech call center, where players will be able to ask their questions about the app’s operation – in addition to serving as a way of promoting the product’s portfolio.
GTA RP servers became popular in the pandemic and became profitable businesses. The most popular ones usually allow just over 1,000 simultaneous players and have tens of thousands of followers on social networks. With these numbers, it is only natural that “real-life” companies would be interested in taking advantage of server visibility.
“We already have a close relationship with gamers and technology enthusiasts, as this is an audience that is already part of the Mercado Livre ecosystem. Our performance in GTA RP continues the construction of the perception of Mercado Pago gamers as a digital bank”, explains the Head of Branding at Mercado Pago, Iuri Maia.
Before its revamp, Inverso even hosted a music festival. Shows by famous artists are very popular on the biggest servers — apart from the presence of celebrities, as was the case with Anitta in GTA RP Cidade Alta.
Cidade Alta, which together with the Complexo are the main Brazilian servers, has already carried out actions with OutBack and iFood. The former opened a store within the virtual city, while the latter allowed players to work as in-game couriers in exchange for in-app coupons. Foodtech even brought Avalanches, a popular server-side diner, to real life — Of course, all just through the app.
More recently, on Tuesday (25), Listerine promoted a show by comedian Fabio Porchat at the Complexo. All well organized, with chair and ticket. Another comedian who already performed on this server was Diogo Defante.
Explaining the quotes in metaverse, the definition of what he gets confused. To the Goal and other big techs, is a place of digital socialization and expansion of the workplace.
However, many online games are being called metaverse — and it’s okay to have that insight, even Mark Zuckerberg believes this will be the first use of the technology. In the case of GTA RP, the mods are more of an online RPG (and clearly more popular than New World).
For companies, the definition of metaverse it’s not the important thing right now—and it never will be. The objective is to understand how to use technology for advertising actions. Whether in an online game like GTA RPwhether in a platform like the decentral and, brands need to know how the public reacts to insertions in a virtual world. At the moment, at least in Brazil, the GTA RP servers are the closest we have to metaverse promised by big tech — or just by Zuckerberg.