It’s not just the average citizen who makes a shopping list in December. Microsoft is a compulsive consumer and may be preparing a giant purchase for 2023: Netflix may be its next acquisition.
The possibility presented by columnist for Reuters Jennifer Sabaspecializing in coverage of Silicon Valley and Wall Street, takes into account Microsoft’s history in recent years, added to a possible “disappointment” in the purchase of Activision Blizzard — and the partnership between big tech and Netflix.
“There is no Activision, go to Netflix anyway”
In March 2021, Microsoft “gifted” ZeniMax Media to Xbox Game Studios, owner of studios responsible for popular games like The Elder Scrolls, Fallouto and Wolfenstein. Before that, there was LinkedIn, Mojang (Minecraft) and Nuance (AI company).
10 months later, in January of this year, Microsoft threw two feet in the door and announced that it was going to buy Activision Blizzard, developer of Call of Duty, Diablo and Crash Bandicoot (a PlayStation classic) for $69 billion🇧🇷 However, this purchase is going through problems, since at the beginning of this month the Federal Trade Commissionan antitrust body in the United States, was against the acquisition because it considered that it would give Microsoft an undue advantage.
For columnist Jennifer Saba, Microsoft CEO Satya Nadella’s “audacity” is big enough for him to go after Netflix. The two companies are already partners in the subscription service with ads for the streaming platform – Microsoft delivers the advertising system – and Brad Smith, president of big tech, is on the Netflix board.
In addition, the US$ 69 billion in savings in case of a ban on the purchase of Activision can serve as a “down payment” to buy Netflix. A factor that also reinforces the hypothesis of this acquisition is that the streaming platform wants to enter the gaming service and Microsoft wants to expand Xbox Cloud Gaming to as many devices as possible – have you thought about a tab for this service within the Netflix app?
Possibility of merger does not seem like something from another world
I confess that at the beginning, before investigating the investments of the two companies, this merger seemed far away. However, it wouldn’t be out of this world to see Microsoft buy Netflix — if a billionaire can buy a social network, why shouldn’t a tech company with subsidiaries in games and cloud gaming buy a streaming platform with investments in games?
Money is no object for trillionaire Microsoft. As my dear mother used to say: anyone who doubts is crazy.
https://tecnoblog.net/noticias/2022/12/21/microsoft-deve-continuar-as-compras-em-2023-e-netflix-pode-estar-na-lista/