Some recent information suggests a new venture by Microsoft in the world of games. It seems that the Redmond company is interested in launching an online store of games for mobile devices. This would be a very similar product to the one already offered by competitors Apple and Google. However, the Xbox owner wants to complete the acquisition of Activision Blizzard first.
During the investigation by the CMA (an authority on market competition in the UK) into the purchase of the franchise owner as Call of Duty and warcraftthe institution asked for a general context on Microsoft’s intentions.
One of the answers came with interesting information about a possible store of its own for mobile games. In the company’s words:
The transaction would improve Microsoft’s ability to create a next-generation game store that operates on a variety of gadgets, including mobile, as a result of the addition of Activision Blizzard content. Building on that company’s existing gaming communities, Xbox will look to scale its digital storefront to mobile, attracting players to a new ‘Xbox Mobile Platform’. Moving consumers away from the Google Play Store and App store on mobile devices, however, will require a major shift in consumer behavior.
Pay attention to the nomenclature chosen: “new Xbox Mobile Platform”. That is, it is clear that the Redmond company is planning to create this specific product for smartphones and the like. However, she would need to start off on the right foot.
Own store would increase Xbox platform numbers
If you think about it, the purchase of Activision Blizzard would end up offering Microsoft, overnight, an installed base of gamers who have mobile devices as their platform of choice.
Titles like Call of Duty: Mobile and candy Crush Saga would add more than 300 million monthly users to the Xbox ecosystem, for example. Not to mention new ventures for mobile phones from franchises such as Gears of War and Halo.
Centralizing all productions on the company’s gaming brand makes perfect sense, even more so if we remember recent efforts, both in cloud gaming and in the Game Pass service. However, it remains to be seen how this would be deployed within a market that targets microtransactions as one of the main monetization points.
With information: The Verge.
https://tecnoblog.net/noticias/2022/10/19/microsoft-quer-abracar-o-mercado-de-jogos-mobile-com-uma-loja-propria/