THE Netflix bet a lot on your new basic plan with ads🇧🇷 The company thinks it will help stem the loss of subscribers and bring in more revenue. Apparently, she is willing to give a “little push”. On the screen to subscribe to the service, the basic ad-free plan is hiddeninducing the customer to take the option with advertising or one of the more expensive packages.
THE screen without one of the planes was seen by several people here at Technoblog🇧🇷 In it, only three options appear: Basic with ads (R$ 18.90 per month), Standard (R$ 39.90) and Premium (R$ 55.90).
This does not mean that the Basic plan (which costs BRL 25.90 per month and has no advertising) is unavailable. Just below the comparison table, there is a message that says: “Want more options? See all plans. When you click on it, the four options are displayed.
This can be considered a dark pattern, name given to the practice of leading the user to less interesting or advantageous options. Apparently, the intention is to push those who don’t want advertising to a much more expensive plan.
Netflix isn’t hiding the Basic plan for everyone: some users land right on the screen with four options.
The screen also only appears for new subscribers. For those who are already in the service and want to change plans, the change is made on another page, which gives the four options.
Officially announced in OctoberNetflix made its Basic plan available with ads on November 3rd. It costs BRL 18.90against R$ 25.90 for the cheapest option without advertising.
According to Netflix, advertisements appear before and during the exhibition of films and series. They are blocks of four to five minutes, divided into advertisements of 15 or 30 seconds. They appear every hour of playback.
The cheapest package offers videos in 720p quality and does not allow sharing – you can only watch in one place at a time.
Also, the catalog is not complete in this plan. This means that not all movies and series will be available to those who decide to pay less.
Unlike the others, this package does not have the downloads feature, which serves to save videos on a device and watch them when there is no internet connection, such as on flights or trips to places without coverage.
Finally, the plan is not compatible with the Netflix app for Windows, Chromecast, Apple TV and PlayStation 3.
https://tecnoblog.net/noticias/2022/12/22/se-colar-colou-netflix-esconde-plano-basico-sem-anuncios-de-r-2590/