The saying goes “better late than never”: and finally the Netflix will have HD quality on its most basic plan — including the newly launched subscription with ads. The novelty will be available for the Brazilian market, but the company has not revealed whether the R$25.90 plan is already broadcasting HD content.
Until this announcement, published on the company’s official website, The Netflix was one of the few streaming service no HD support on your cheapest subscription. The competitor with such a plan is HBO Max, but the difference is that this subscription is valid for a single screen on a mobile device — its most basic plan for multi-screens delivers HD quality.
Streaming that sleeps the wave takes
For those who have read the book “The Blue Ocean Strategy” (or studied business administration), the domain of Netflix in streaming is easily understandable. Giving a brief summary of the book, authors W. Chan Kim and Renée Mauborgne explain that markets are divided into red and blue oceans.
The first are those extremely competitive, red for the “dispute between companies”. Blue oceans, on the other hand, are unexplored segments, in which companies can “swim alone” — and for a long time Netflix was like this in streaming.
In recent years, several entertainment giants, such as the aforementioned HBO, Paramount, Disney, and even Amazon, an “outsider”, have entered streaming, changing the color of Netflix’s ocean and breaking its dominance – almost monopoly.
Netflix loses subscribers and changes strategy
This year, the “tudum” company had a drop of almost 1 million subscribers — something “celebrated” since the forecast was the loss of 2 million. To recover the public, also unhappy with the high price and productions to be desired, Netflix had to follow the competition.
Now, with Netflix offering HD quality on its basic and basic ad plans, streaming services begin to standardize on multi-screen subscriptions — remembering, HBO Max has the SD/480p plan for mobile devices.
The other point where Netflix copied a rival was precisely in the ad plan. Disney also has this subscription option.