THE Netflix has a program to collect feedback before the release of movies and series. Now, the streaming platform wants to expand the “trial period” to more people: according to the The Wall Street Journal this Thursday (1), the initiative will expand by 400% in the coming months.
The Preview Club received its first mission with the debut of Don’t Look Up🇧🇷 At the time, select users had the opportunity to watch the film even before its release. This process helped refine the content based on comments made by viewers during the preview session.
Currently, the group has 2,000 people. But Netflix wants to go further by expanding it to tens of thousands of participants, according to the American newspaper. This would represent a 400% increase.
But what will this gigantic expansion be for?
Of course, all of this has an explanation behind it. The newspaper noted that, with the analyses, the company hopes to launch more assertive content to ensure the maximum return possible. After all, after a period losing users🇧🇷 the platform finally had a refreshment in october — and they hope to stay that way.
And that’s where groups come in. With the auditions, which are already known in Hollywood, the platform can make fine adjustments to the content before the premiere. Thus, it will be possible to attract more people to watch the service’s original movies and series, including those who are not yet subscribers.
This procedure can also help to improve the reception of the contents on a global scale. According to Varietythe platform launched the testing program in May 2021. The initiative, however, was limited to US users only.
Now, Netflix must bring the program to all the countries where it operates.
How does Netflix Preview Club work?
Preview Club allows selected people to watch movies and series in advance. But there is a whole dynamic behind the experiment.
As discovered by TechCrunch, some Reddit users have reported that you must sign a non-disclosure agreement to join the group. The members even get a special Netflix account and a deadline to watch and evaluate the content in one week.
Apparently, Netflix will maintain the structure during the expansion. On the other hand, it is not yet known how the recruitment of new Preview Club members will take place.
With information: The Wall Street Journal🇧🇷 The Verge🇧🇷 TechCrunch and Variety