An unusual partnership was born between SBT and Amazon’s streaming platform. Last Thursday (13), the companies announced that they had signed a long-term contract for the licensing and co-production of telenovelas. With the partnership, Prime Video’s catalog of national titles should get an upgrade, while Silvio Santos’ broadcaster can give visibility to products that go unnoticed in its own streaming.
“Polyana Girl”a teen soap opera starring Sophia Valverde, currently airing on SBT, will be one of the first products that will benefit from this partnership.
continuation of “Polyana’s Adventures” and, like its predecessor, an adaptation of the classic children’s book written by Eleanor H. Porter, the production will soon be available on the Amazon platform for all its subscribers.
In addition to it, the companies’ first co-production project has also been announced. called “Childhood of Romeo and Juliet”the title will be written by Iris Abravanel and will tell the story of two children born into rival families and coming from different socioeconomic classes.
Still without information such as premiere date or number of chapters, the soap opera seems, however, to be just a small sample of future projects arising from this contract. After all, according to João Mesquita, country manager of Prime Video Brasil, this union will also serve to strengthen the scenario of national streaming productions.
“We already have an exceptional relationship with SBT and, through this long-term agreement, we are strengthening ties and paving the way for many joint projects, thus reinforcing our investment in local content, with many ideas already underway.”
João Mesquita, country manager of Prime Video Brasil
SBT streaming does not reach popularity
Contrary to one of its main competitors, TV Globo, which turned Globoplay into one of the largest platforms in the countrySBT failed to bring popularity and profitability to its own streaming.
called SBT Videosthe service is free, requiring no registration, but it lacks in publicity, in the amount of content offered and even in the options of the platform, which does not offer any type of configuration for its titles.
With no TV app, it seems to work more as a repository of videos for the TV channel and an option for those who want to watch their programming live over the internet, than in fact a competitive service for the market.
“Poliana Moça“even a teen soap opera that will soon be on Prime Video, is part of its catalog, as well as its prequel”The Adventures of Poliana“.
Now, with more visibility, thanks to the Amazon platform, the teen soap opera and upcoming licensed content have everything they need to be presented to a new and larger audience. Users who, it is worth remembering, did not necessarily already consume SBT products, but may be interested in them due to their availability on the service.