This Monday (28), Bob Iger led his first meeting at Disney since he resumed as CEO of the company. At the meeting, the executive recognized that, unlike the last administration, Disney+’s priority now will no longer be to simply gain subscribers, but to bring profitability to the company.
Although the conversation was private, anonymous sources who were at the meeting told about the CEO’s statement to CNBC🇧🇷
According to them, Iger also stated that, in the near future, he has no plans to make any major acquisitions for Disney, just as he intends to maintain the company’s hiring freeze, announced by Chapek earlier this month.
The CEO, who had his return acclaimed by employees during the presentation, was optimistic about the paths of the business, adding that he would not have returned to the position if he did not believe that the “future of Disney is bright”.
Streaming market lives second phase
Despite the revelations about the company’s future, the CEO’s information about the new focus of streaming is the one that draws the most attention, as it confirms that Disney+ is now preparing to enter a second phase of expansion.
Even expected – in view of the increase in its regular plan and the implementation of a plan with ads in usa –, this change confirms a movement that we have seen happening in the streaming market in general.
After an initial period focused on retaining subscribers, platforms have now had to change their objectives, bringing more profitability – or, at least, a reduction in expenses – to their services.
Recent examples of this have happened at Netflix, which launched a plan with ads and plans to tax shared accounts, and on HBO Max, which will merge with Discovery+ and removed several productions from the platform – in a clear attempt by David Zaslav, CEO of Warner Bros. Discovery, get the house in order.
Now, it’s Disney+’s turn to enter this new phase, which aims beyond the number of users and is also concerned with being a sustainable product in the long term.
Bob Iger is a popular Disney figure
Although more details about the direction of Disney + have not been disclosed by Bob Iger, the CEO’s management is seen with good eyes inside and outside Disney.
Having already commanded the company for more than 15 years, the businessman returned to the position last week, when he was appointed by the company’s board to replace Bob Chapek🇧🇷
Famous for spearheading some of the institution’s biggest acquisitions – in this case the purchases of Pixar, Marvel, Lucasfilm and 21st Century Fox -, Iger is also a popular and measured figure, who does not usually get involved in controversy.
according to a company statementthe executive will serve in the position for two years, time that he will also use to, along with the Disney board, find someone to replace him.
https://tecnoblog.net/noticias/2022/11/28/fase-2-do-disney-fidelizar-assinantes-nao-e-mais-unica-prioridade-do-streaming/