The name samsung makes us think of cell phones, TVs and even washing machines. But the Korean brand operates on several other fronts. Proof of this is that, at CES 2023, the company revealed the Ready Caretechnology that analyzes the physical and mental conditions of a car driver to prevent accidents.
Tiredness, drowsiness and stress are among the factors that can reduce the driver’s attention while driving the vehicle. Samsung came up with the idea of tackling this problem by adjusting the car’s parameters according to the driver’s state.
To carry out this analysis, Ready Care uses cameras and sensors installed in the vehicle. Data is also pulled from a wearable device worn by the driver, such as a Galaxy Watch. It just wasn’t clear if the technology works with devices from other brands.
The cameras and sensors measure the driver’s cognitive load by analyzing their facial expression, the way their eyes blink, among other parameters. This data is submitted to a mechanism of machine learning which determines the status of the driver.
If the system detects distraction or drowsiness, for example, Ready Care will issue alerts, as well as adjust the sound volume, interior lighting and air conditioning. All these measures aim to direct the driver’s attention to driving the vehicle.
Ready Care can even detect stress (here, the wearable comes into play) to suggest more relaxed routes. There is even a “relaxation mode” which, with the help of the Samsung SmartThings system, adjusts the user’s smart home devices before he arrives home.
In-car sound experiences
Ready Care technology is the result of a collaboration with Harman, which belongs to Samsung since the end of 2016. Harman specializes in audio. Therefore, it is not surprising that both have also announced a technology for in-vehicle sound experiences.
THE Ready Tune, as it is called, allows the user to adjust the vehicle’s sound system according to the intended use. If the driver wants to listen to an audiobook while driving, for example, the Talk Mode function can be activated to enhance playback of spoken content.
Another example: Live Mode can be engaged to replicate the acoustics of a stadium when playing recorded live music.
Both Ready Care and Ready Tune are interesting technologies, but there is no forecast for their arrival on the market. Presumably, these systems will depend on partnerships with automakers to be implemented. So far, Samsung has not announced an agreement with any of them.
Let’s face it, at CES 2023, the company was only concerned with showing that the two technologies exist. But who knows if a partnership with an automaker will not arise after that?