THE shutterstock offers one of the largest image banks on the market. Now, the company will start selling images generated by artificial intelligence (AI) on its platform, according to a press release released on Tuesday (25). The novelty is the result of a partnership with OpenAIresponsible for the Dall-E.
The approach will expand Shutterstock’s catalog. In case you don’t know, the platform offers one of the largest image banks in the world. In this way, users of the service will have both photos taken by cameras and images created by a artificial intelligenceas is the case with the Dall-E.
The company said this development deepens the partnership between the two companies, which was signed in 2021. “The data we licensed from Shutterstock was essential for training Dall-E,” said Sam Altman, CEO of OpenAI. Now, the rapprochement between the two companies will move forward.
“When this integration launches on Shutterstock in the coming months, customers will receive direct access to these AI imaging capabilities, improving their creative workflows.” announced.
Shutterstock will pay royalties to photographers
The image bank’s collaborators will not be helpless. In a press release, the company said that users will be rewarded for content that helped develop the technology. Reward will be offered through royalties when the intellectual property is used to create images developed by the OpenAI system.
This is a legitimate concern. On the other hand, I follow the choir of The Verge: This is a significant move, but there are many legal and ethical issues in this discussion. Especially when it comes to copyright – after all, these AI-generated images use other content to generate the final file.
But Shutterstock seems to have an ace up its sleeve. The company explained to the website that “ownership of AI-generated content cannot be attributed to an individual.” Thus, this modality “should compensate the many artists involved in the creation of each new content”, which justifies the prohibition of images generated by other systems in the repository.
Even though, Will all artists like this news??
New coming in the next few months
At AI generated images are not yet available. According to Shutterstock, consumers will have access to the content “in the coming months”. The company did not talk about pricing. However, the platform can keep access available to those who subscribe to the service, which has prices starting at US$ 29 (about R$ 150) per month, when considering the annual Image Subscription plan with monthly payments.
Royalties will be paid every six months.
In addition to Shutterstock, Microsoft also wants to utilize the powers of Dall-E. On the 12th, the company announced the Designer, which stands out for its integration with Dall-E. The solution from the person responsible for Windows arrives to clash with Canva.