Valve has communicated to users, players and developers that it will update the pricing and recommendations tools for games on Steam. As a result, bond prices in 39 different currencies will be more frequently suggested by the company. Thus, game values may be affected in the future, but everything will still depend on the publishers.
With a focus on making games as close to value as possible across all regions, Valve’s new system went into effect on Tuesday (25). According to the company, the idea is to simplify the way developers manage prices on the platform. In the company’s words:
These recommendations represent how we would price a game in other currencies based on the US dollar (USD) price. For example, these suggestions can be helpful if a publisher has decided to charge $19.99 for their product, but doesn’t know the best value in Qatari Rials or Norwegian Kroner.
This means that pricing would follow the dollar rate almost in real time. Just to illustrate, $1 was being treated on Steam as $2.29. However, today it would be converted to R$ 3.49 inside the store.
Valve pointed out that the new pricing tool is now live. If a company decides to make any changes to the values of a title, it will not be possible to offer the work at a discount for 28 days after the change.
Finally, a user who has permission to change prices in games can now access it. The company offers documentation with a tutorial to help with the modification.
Valve suggests prices, but the developer is the one who hits the hammer
If we think exclusively about converting the dollar to real, then the most common thing is to imagine that games on the platform may become more expensive here in Brazil. The keyword here is exactly that: “Can”.
Nonetheless, this will be something defined case by case. As Valve itself pointed out in its communiqué, the new pricing system will be nothing more than a suggestion. The tool makes a more correct conversion of the currencies and recommends to the developers a value for the product.
However, at the end of the day, who decides whether to increase or decrease the price are the game publishers themselves. For an unsuspecting company, for example, it might seem attractive to raise the values of its title overnight because of the Steam nomination. However, a sudden addition would likely drive away potential buyers who had been eyeing the item for weeks.
It is not yet the time to despair and acquire all the games on your wish list on the platform, but it is important to keep an eye out.