Between dances, tutorials and humorous videos, TikTok has also proved to be an important space for content about finance. Serasa’s Clean Name campaign, aired exclusively on the social network, had a significant impact on the platform, leading no less than 496,000 users to click on the ad and renegotiate their debts.
Shown on the platform since March 2022, the campaign was created with a specific language for the social network, aiming to draw attention and talk to the app’s audience.
As a result, she had a conversion rate of around 75%. Which, in practice, means that for every four people who clicked on the ad, three moved on to the next steps, downloading the app and settling their defaults.
According to Matheus Moura, Marketing Director at Serasa, consumers who come from TikTok today have the highest activation rate when compared to other platforms. A curious fact that leads us to question why the subject gained so much relevance and engagement in the app.
Finance content is trending on TikTok
In August 2022, a study led by Octolab and MindMiners for TikTok presented quite curious results on the use of the social network aimed at financial education.
According to the survey, 54% of the app’s users use social media channels and profiles as their main sources of financial information. The highlight goes to TikTok itself, which tops the list of platforms mentioned.
The most expressive data, however, is what shows that 58% of users enter TikTok to find videos related to the topic. A demand justified, according to the essay, by the number of network creators who talk about the subject and the variety of contents covered.
With an accessible language, these individuals approach financial concepts in an authentic and easy-to-understand way, and bring information to the public that cover everything from credit cards to the universe of cryptocurrencies.
No wonder, the hashtag #fintok – widely used by the entire universe of financial education – today has more than 2.2 billion views, according to the social network.