THE Loewe started selling, this Thursday (3), a 4K OLED TV that offers a design beyond innovative. Known as “iconic”, the television is made with Syno-Stone, a durable, recyclable material that looks like concrete. The model also has a Amazon Fire TV Stick 4K Max to stream movies and series.
The television of the German brand, known for its luxury products, stands out for its design. In a September press release, the manufacturer reported that the TV is made with Syno-Stone. It is a concrete-like material made with recycled products that can be reused afterwards.
But this is not the only attribute of television. In Loewe’s words, Iconic “refines the interior [da sua residência] with its sculptural form in an artistic and gallery space”. Thus, the house becomes “more than just a room to live in”: it becomes “a place to indulge in art, craft and culture”, thanks to the TV “as a carefully designed focal point” (wow!).
Loewe OLED TV has a screen up to 65 inches
Otherwise, we have a TV like any other. That is, Iconic has a 55-inch or 65-inch OLED panel, both with 4K resolution. The launch also features HLG, HDR10 and Dolby Vision, as well as a Fire TV Stick 4K Max to access platform apps for streaming music, movies, series and the like.
Consumers still have plenty of space to record programming. This is because the television comes with a storage of 1 TB. In addition, Iconic offers a system that supports two channels of reception simultaneously, which makes it possible to watch a football game while the soap opera is being recorded in the background, for example.
The model still promises an immersive sound, with support for Dolby Atmos and DTS:X. “The soundbar is a 3.1 sound system that can be easily expanded to a 5.1 constellation,” they explained. According to the German manufacturer, the television has three built-in speakers, on the left, right and center sides, and two built-in subwoofers.
But the price, oh…
The television was announced in September, but it’s only hitting stores now. But it’s not cheap: the 55-inch model is on sale for 6,499 euros. This gives, in direct conversion, approximately R$ 32,340, basically the price of a car or a 16-inch MacBook Pro with Apple M1 Pro.
The 65-inch model is even more expensive. Loewe’s 4K OLED TV was announced with an MSRP of 7,999 euros. A trifle of almost R$ 39,810, a little cheaper value than the infamous Mac Studio with Apple M1 Ultra.
There is no release date for Loewe Iconic in Brazil. But, if the values for Europe are already high, imagine for sale in the national trade, accounting for national taxes, import fees and the like? I don’t even want to imagine.