O TikTok it made its name with short vertical videos, an algorithm that understands what you like, and simple navigation — to skip to the next piece of content, just swipe up from the bottom. The formula for success could change a little soon: the platform is testing a new format: full-screen horizontal videos with longer duration.
The experiment has already started with selected users. On some content, they see a full screen button on square or vertical videos. When touching, the video is horizontal and fills the entire display of the device, just like on YouTube.
For a few weeks now, users have been reporting these tests on social networks. To TechCrunch, TikTok confirmed the news. For now, there is no prediction of when it should arrive for everyone. If the feature is actually released, it could be different from what we’ve seen so far.
TikTok, Instagram and YouTube adopt rival weapons
Content platforms are more like each other. YouTube and Instagram try to follow the success of TikTok’s short and vertical videos with the shorts it’s the reels, respectively. Even Snapchat — which is not so successful in Brazil, but is relevant in the US — has Spotlight, which follows the same recipe.
TikTok is, little by little, making room for longer materials. In February 2022, the network increased the maximum length of videos for ten minutes — before, it was three minutes.
Thus, creators can share more in-depth content on the network itself, without their audience having to go to YouTube for this.
The purpose of the change is to increase the average age of the audience — older people tend to prefer longer content — and increase the app’s usage time.
With information: The Verge🇧🇷 TechCrunch🇧🇷