This Monday (19), Twitter announced the launch of Twitter Blue for Business, a subscription model aimed at companies that want to be recognized on the social network. The service will allow the company to link its main account to that of other employees and affiliates, so that the entire organization’s network is easily recognized on the platform.
Still in the testing phase with some companies, Twitter Blue for Business will work as follows: when signing up, the organization can request that any other individual, company or affiliated brand be linked to its account.
This will be done through a square emblem with the business symbol, which will appear next to the blue (user) or gold (company) check of the profile in question.
According to Twitter, there will not be a limit on the number of accounts that can be linked to the organization, thus allowing all of your network to appear connected. Although it is known that it should reach the final public next year, details about its operation or even the cost of its subscription have not yet been revealed.
For those who were curious to see the badge on a profile, some Twitter employees, such as Esther Crawfordhead of platform products, and others Craft Ventures bigwigsalready boast the novelty in their account.
The Twitter Blue for Business reveal comes just weeks after Twitter reactivated its Twitter Blue subscription and implemented color checks on the platform.
this news, announced in November, allows the account verification color to change according to the profile segment. This way, users remain with the check in blue, company accounts now have a gold seal and government accounts appear with a gray seal.
In addition, according to Musk, all social network accounts are now manually verified before having their check activated. A change announced after the first attempt to launch Twitter Blue resulted in chaos on the social network.
Currently available in the United States, Canada, Australia, New Zealand and the United Kingdom, the Twitter Blue subscription costs US$ 8 per month, if the service is contracted through the web, and US$ 11 per month (R$ 59, 90), if contracted via iPhone or iPad.