Twitter announced this Sunday (18) that it will suspend or ban users who publish profiles on other social networks. From now on, “free promotion” of Facebook, Instagram, Mastodon and similar accounts will no longer be allowed, either through tweets or via the link in the profile bio. Link aggregators such as Linktree were also banned.
The measure was announced during the World Cup final, while the social network broke engagement records in the match between Argentina and France. “We will remove accounts created solely to promote other social networks and content that contain links or usernames to the following platforms: Facebook, Instagram, Mastodon, Truth Social, Tribel, Nostr and Post,” says the official Twitter support account🇧🇷
One help article gives more details about the measurement. In addition to the aforementioned social networks, the document informs that the ban also applies to “third-party social media link aggregators, such as linktr.ee and lnk.bio”. This blocking of aggregators signals that Twitter should reinforce the rule: “Any attempt to circumvent the restrictions (…) for example, through URL cloaking or text obfuscation, violates this policy”, says the document.
Tweets may be deleted; users will be suspended or banned
Twitter makes it clear that publishing tweets like “follow me on Facebook: facebook.com/tecnoblog” is prohibited. When this happens for the first time, or when the social network considers that these are isolated incidents, the company may require the deletion of tweets and temporarily block the account. If the violation occurs again, the account will be “permanently suspended”.
The same will happen in the profile. So if you change your display name to something like [email protected], or if you put any social network that violates the rules in the bio link, the account will be suspended until the issue is resolved. Repeated violations may result in bans.
Promotions for other social networks will still be allowed, as long as they are paid. In addition, Twitter will continue to allow cross-posting, the practice of reposting the same content on another social network.