THE apple asked some of its suppliers to reduce the production of components of the iPhone 14 Plus, new version of your mobile. According to The Informationciting two sources linked to the industry, the cut in the manufacture of the model is motivated by a “reassessment of the sales strategy” of the model.
A product for the mid-range segment — by the standards of apple -, O iPhone 14 Plus arrived to replace the line mini, which has not sold as expected in recent years. O big difference from 14 Plus is to have a screen of 6.7putting it in a league dominated by Samsung.
iPhone 14 Plus: Right decision, wrong time
Prior to the launch of the new iPhone series, top Apple experts (Mark Gurman and Ming-Chi Kuo) and some leakers reported that the company was confident for sales of the iPhone. iPhone 14 Plus. Surveys commissioned by Apple indicate that the public prefers cell phones with larger screens, but that the model Pro Max it was too expensive to cover that slice—thus the iPhone Plus was born.
The iPhone 14 Plus is equipped with the A15 Bionic chip (2021 chip) and has a 6.7-inch screen. Among Apple’s models, it is between the base iPhone and the Pro, but the company seems to have relied too much on the saying “the shirt weighs”, football jargon that praises the victory of teams with tradition, but with players that fall short.
For starters, the model was the last to be released. It was never confirmed, but several sources reported that the iPhone 14 Plus suffered production delays. Arriving after the other models, Anyone who really wants an iPhone will take what they have at launch or take advantage of a price drop on older models.
Another negative for the Plus: it costs $200 less than the iPhone 14 Pro Max, which has a similar-sized display and the brand-new Dynamic Island and A16 Bionic chip. In Brazil, the 14 Plus came for BRL 8,599, while the 14 Pro Max is priced at BRL 10,499 — BRL 1,900 difference.
If the screen doesn’t matter, the consumer can take the iPhone 14 Pro, equipped with the A16 Bionic, in place of the 14 Plus for 900 reais more. Having presented the timing problems, let’s go to a market one.
According to market research firm Canalys, smartphone sales are down 9% this quarter — and aren’t expected to improve in the next six or nine months.
even if the iPhone 14 Plus is experiencing these problems, Apple can celebrate the good sales of the models 14 Pro and 14 Pro Max. In addition, there is a history of sales growth of cheaper iPhones in the months following the launch of a new series.
Perhaps the 14 Plus will shine in 2023 — and its successor will arrive with calmer waters.