On Wednesday (26), Apple said it had suspended ads for betting apps that were appearing on the App Store. The company’s position came after many complaints from users, who questioned the suitability of the suggested apps. The information is from MacRumors.
In response to the American website, Apple confirmed that, in fact, it has “paused advertisements related to gambling and certain other categories on the App Store product pages”. Therefore, users browsing through the app store sections should no longer see them.
The advertising space, of course, will still remain in the same place. However, the difference is that they will now be filled by other categories of applications, which are not as problematic or controversial. Still, the company did not say how long this break will last.
In addition to not highlighting the period that the interruption will last, Apple’s statement leaves room for numerous questions. In addition, the company has not even given details about its next steps, nor how it will deal with these types of ads from now on.
While we are faced with unanswered questions, it is worth remembering that some rumors are betting that the company will show even more ads. This time, they would be placed in the Books, Maps and Podcasts apps, although it’s all buzz… for now.
Most of the ads were from betting apps
All this “fuzuê” started earlier this week, when Apple increased the number of ads displayed on your app store. From now on, they can be displayed in the “Today” tab and in the “You might also like” section.
It didn’t take long for several reports of questionable advertisements to start popping up on social media — among the dubious ads were, for the most part, gambling apps. Apparently, the recommendations did not take into account the content sought by the user.
What irked users the most was that some of these apps were noticeably low quality and appeared in lists that were quite contradictory—or had nothing to do with the search.
Someone looking for an app to try to overcome their gambling addiction, for example, might see an ad for a gambling app (which doesn’t make much sense). Even if a person were to search for official Apple tools in the store, they could see these advertisements.