THE Veek is virtual mobile operator (MVNO) with a proposal quite different from what we find on the market: it has a free cellular plan for users, supported by advertising. The company announced the Veek Pre 2.0its new bet to grow in a market dominated by Claro, TIM and Vivo.
If you still don’t know, the Veek already had a free cellular plan. Veek Fremium provides 1 GB of internet per month, unlimited calls and 10 SMS per day, but it is necessary to do a check-in, which consists of watching an advertisement before using the service.
The Differences Between Freemium and Veek Pre 2.0
In the new Veek Pre 2.0 the mechanics are a little different from Freemium. The service remains free, supported by advertising and provided by the TIM network, but with some different rules:
- the user is entitled to 1 GB of internet per month, with a daily check-in required. By doing two daily check-ins, the client receives 2 GB of internet next month;
- the first check-in frees up 10 minutes of service, the second frees up for another hour, the third frees up for another two hours and the fourth frees up for another three hours. all in all, four check-ins allow you to use cellular service uninterrupted for six hours;
- Unlike Freemium, the Veek Pre 2.0 does not include bindings, internet only and 10 SMSs per day. Those who want to make traditional calls need to pay R$2 per day or R$10 per week;
- unused data in one month continues to accumulate for the next, but with 3 GB limit (was 5GB on Freemium);
- to keep the line it is necessary to do at least one check-in every four days, while Freemium requires a check-in every three days. The virtual operator will also sell a R$60 pass that allows you to keep your number active for one year.
Good news is the chip price, which costs R$ 15 plus shipping. In Freemium, the operator charges up to R$120 for the SIM Card, which includes subscription to the plan.
For those who need more internet, it is possible to pay for additional packages. Even those who pay for the data need to watch advertising to grant access. These are the prices:
|500 MB||BRL 6|
|1 GB||BRL 10|
|3 GB||BRL 18|
|6 GB||BRL 32|
|8 GB||BRL 42|
|12 GB||BRL 55|
|26 GB||BRL 120|
In addition to the packages above, Veek also sells paid plans, as in traditional operators, with prices starting at R$25 per month. These packages don’t rely on advertising, so you don’t need to check in to use your mobile.
From Freemium to Veek Pre 2.0
Alberto Blanco, CEO of Veek, told the technoblog How was the process of creating Pre 2.0:
“We used to change the rules of Freemium a lot, we did tests, we didn’t leave it completely open but we needed a real customer base to understand the behavior and find the problems where they could have flaws.
We concluded that calls was not a service with relevance to most customers, few people use it and those who actually used it just made calls, without using the internet. This distorts what we want to offer, which is a data-driven product. Nowadays most people end up making a call via WhatsApp.”
The executive comments that 2 GB is not enough for most people, and says that there are studies that the average use is from 5 GB to 6 GB. Even so, Blanco defends the use of Pré 2.0 in conjunction with a paid package:
“The new plan is called Veek Pré 2.0 for people to compare with the prepaid of traditional operators. If you look at the offers on the market, you can see that telecoms are looking for revenue of R$30 to R$35 per customer per month. This can be masked in several ways, with plans of R$ 15 that last 15 days, for example.
In our case, with other sources of revenue to pay the cost, we are offering gigabytes cheaper. You can have 5GB for just R$18 per month.”
According to Blanco, Veek has 15,000 customers. The operator bets on Veek Pré 2.0 to grow its base, especially with the reduced chip value and similar to the prepaid SIM Card of a conventional operator.
Veek’s goal is to reach 100,000 customers by the end of the year, and 500,000 users by the end of 2023. For now, the purchase of chips is restricted to the virtual operator’s website, but Blanco reveals negotiations with a partner to make the SIM available Card in more than 20 thousand physical points of sale.
Another resource that can help Veek popularize is technology. it is yes, as it is not necessary to wait for the physical SIM Card to arrive. Blanco revealed to technoblog that the operator will support the virtual chip by the end of the year.
Veek Freemium still exists
Despite the focus on the new plan, Freemium continues to be marketed by Veek. In this case, the chip continues to cost R$ 120; those who purchase Veek Pre 2.0 and switch to the previous format will need to pay the same membership fee.
Veek Freemium users continue to maintain the plan with the same mechanics. However, it is possible to migrate to the new Veek Pre 2.0 via the app at no additional cost.
Veek is not the only operator that has free ad-based services:
- The TIM owns the TIM Fun, a rewards program for prepaid users. The customer can interact with advertising, earn coins and exchange them for internet packages, calls or SMS. The application is exclusive to Android smartphones;
- The clear owns the free price, which has similar mechanics to TIM Fun and gives credits for calls, SMS and mobile internet through advertising. The app is also exclusive to the Android platform.