If, on the one hand, Instagram continues to focus on videos, attracting criticism that it is losing its essence, on the other hand, there are those who are very attentive to the public’s complaints and have decided to comply with their request. This Friday morning (7), TikTok announced that an exclusive photo tool is now available on its platform, thus allowing users to post still images in the feed.
Called Photo Mode, the feature is nothing more than a carousel similar to what we have on Instagram. The difference, however, is that the images are displayed one after the other automatically, as if someone were making a slideshow.
In addition, the reel shows the exact amount of photos it holds (the limit is seven), dividing them into small bars, just like the ones we see in the Stories of the Meta network.
For the user to have more freedom in the rhythm of their viewing, they can jump to the front image or go back to the previous one, swiping their finger to the right or left, according to what they want.
Another interesting point is that Photo Mode allows the use of some editing features, such as texts, filters, stickers, enhancements and clippings. And, also, the insertion of a soundtrack that accompanies the images, as well as a caption with longer descriptions, up to 2,200 characters.
Already explored in very interesting ways by some users of the platform, the resource can be useful for the dissemination of any type of static image, ranging from photos to illustrations.
Instagram x TikTok
The moment chosen by TikTok to launch its Photo Mode is somewhat curious. After all, its biggest competitor, the Instagram, has been facing heavy criticism from the public for having reduced its delivery of photos and trying to emulate the success of the neighboring app, betting mainly on videos.
The trigger for the complaints took place in July of this year, when Kim Kardashian and Kylie Jenner decided to join a campaign which called for “Instagram to be Instagram again”.
As one of the biggest influencers on the social network, the sisters had a big impact on the discussion and, coincidentally or not, they made Meta evaluate and re-evaluate her position in the space of a few days.
In the same month, ByteDance, the company responsible for the dance app, also became a target of the media.
The reason, however, disclosed by an English-language newspaper in Hong Kong, was that the platform would launch a second app focused only on photos. Having already registered a patent in China, the social network could meet the demand of the image market, which arose due to Instagram’s crisis with its users.
Although more information has not been released about this alleged social network, it is visible that TikTok is keeping an eye on the dissatisfaction of Instagram users. Now, with the launch of Photo Mode, the app seems to be trying to take a step towards attracting the attention of this audience and, who knows, opening a new chapter in the dispute between the two giants.
With information: TikTok