With the slowdown in advertising revenue, social networks are trying to diversify their sources of revenue. And one of the ways to do this is to offer exclusive features for a fee. But the question remains: among so many subscriptions, who is going to pay for what has always been free? Would you subscribe to a social network’s premium plan?
In today’s episode, we take the hook from the Twitter Blue relaunch to discuss what it takes for a social network to turn users into subscribers. After all, what value does Twitter Blue offer? And why is it impossible to go back to the free plan after trying YouTube Premium? Play and come with us!
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