Whether it’s part of the preparations for the 13th generation of Core chips, to be announced soon, I don’t know. The fact is that, recently, the Intel made a decision that almost went unnoticed. The classic brands pentium and Celeron for notebooks will no longer be used from 2023.
Pentium and Celeron have been around since the 1990s
The decision is surprising. The Pentium and Celeron brands have been on the market for a long time, so they are easily recognized, even by lay users. The first Pentium appeared in 1992 and hit the market the following year. The first Celeron appeared in 1998.
For some time, the Pentium family has been performance-focused, representing the company’s core product line. The Celeron family, on the other hand, has always designated a secondary category, so to speak. I even remember that some “fans” of the chip called it “Desaceleron”.
But for years, the two brands have been used by Intel exclusively to identify low-end processors. That’s why, probably, no one will miss them on laptops.
The reason is obvious. The performance that current Pentium and Celeron processors offer is modest compared to the Intel Core family.
To give you an idea, in the latest generation (12th), both lines are made up of Alder Lake-U chips with only one performance core and four efficiency cores (for energy savings).
I miss models like Pentium 8500 and Celeron 7300. The two are very similar to each other, except that the Celeron model does not support turbo mode. Do they work? They work, of course. You just can’t go much further than the basic tasks.
If you’ve had experience with a Pentium or Celeron, you may have said “go late”. But this isn’t exactly goodbye. Intel has just decided to discontinue these brands. The company will continue to release entry-level notebook processors, but with a “creative” name: Intel Processor.
Yes, the new entry chips will be identified only as “Intel Processor”. Josh Newman, vice president of mobile platforms at Intel, comments on the decision:
The new Intel Processor brand will simplify our offerings so users can focus on choosing the right processor for their needs.
Well, it’s an argument. But I admit I was a little wary of the change. I think that, when they come across an “Intel Processor” in the notebook’s datasheet, some people may have no idea that this mark refers to input chips. Due to their time on the market, the Pentium and Celeron brands made this aspect clearer.
The reason for the change was not disclosed. But it’s possible that Intel came to the conclusion that both brands were worn out. In this sense, adopting a neutral (and vague) nomenclature can have a more interesting marketing effect for the company.
And on the desktop?
At least for now, nothing changes on Intel chips for desktops. But there are good chances that, in the near future, the company will also stop using the Pentium and Celeron brands in this segment.
It is presumable that Intel focused the change on the laptop segment because it is more representative in terms of sales volume. However, the company usually leaves the product lines of the two categories aligned with each other.
This means that, perhaps, the Pentium and Celeron brands are close to definitive retirement.
For the record, brands like Core, Evo and vPro are still going strong.