This Thursday (20), Microsoft announced a series of changes for Windows 11, all of which are currently only available on its insider program. In addition to an update to the Microsoft Store, which seeks to draw the user’s attention to the store’s movies and series, widgets and the system’s start menu also gained improvements.
When opening the Microsoft Store, the user is likely to be surprised by the appearance of pop-us windows that were not used to be there. The company intends to make available the trailer of some movies and games sold in its store in these suspended windows, attracting the attention of the customer who is browsing the platform.
While the video’s sound can be turned off, the popup will also bring up some basic information about the title, including its value in store. A way to make the ad even more attractive and already deliver all the necessary information, in case the user is interested in the movie or game in question.
Microsoft’s initiative to draw attention to titles in its catalog seems to run counter to the company’s current efforts to further explore the games market.
Recently, the company let slip that it has plans to launch its own online store for mobile games. The idea is to compete with the two giants of the sector, Google Play Store and Apple Store, although he is aware of how this would require a major change in consumer behavior.
It is worth remembering that the company is in the process of buying Activision Blizzard and that the developer has successful titles in the world of smartphones. Which, of course, would help Microsoft get to market with a sizable customer base.
In addition to the Microsoft Store trailer popups, the new Windows 11 update also brought changes to the start menu and widget frame.
In the first case, the improvements aim to give even more prominence to the actions that need to be taken in the system and that will now appear in the start menu through an emblem on the user’s profile.
The widget board has been optimized so that your new icons and header can now appear in different positions on the screen. The idea is that this flexibility and new look will bring even more speed and ease in commanding actions in Windows 11.
With information: Microsoft