Pantone has taken the first step in its plan to release its color system as a plug-in to Adobe programs. In recent days, Photoshop, Illustrator and InDesign users are reporting that access to Pantone colors has been removed, including for old files.
the end of partnership between Adobe and Pantone it was expected in March, but the breakup has been delayed a few times — and it looks like it has finally arrived. Now, Pantone will begin its color system subscription service, offering the annual plan for BRL 450.99 (with 51% discount at launch) and BRL 75.99 for the monthly subscription.
Why is Pantone charging for colors?
The company’s color system, called Pantone Color Matching System (known as PMS), has been patented since the 60s — basically the product was born with the company. Therefore, to use the color catalog from pantone you have to buy the license.
Even if deep down the colors are just codesO PMS has become the industry standard color program — primarily for print jobs. Therefore, a Brazilian designer producing artwork for a company in Kyrgyzstan can use PMS. Even with 14 thousand km away, the printing will be done with the exact color he imagined — that is, of course, if the Kyrgyz printer where the artwork will be printed uses the Pantone color system.
And, as is clear from the above example and from the dispute between Google and Amazon, when you dominate the market, you have the advantage of operating the way you want. THE Pantone has chosen to enter the popular world of subscriptions, abandoning the “archaic” method of receiving and selling the PMS license directly to Adobe. In addition, the system owner revealed that the color library in the former partner’s software had not been updated since 2010.
Pantone Color System Subscriptions
Now, professionals who need to use PMS in their programs Adobe will have to sign the color system plugin. Pantone’s new product supports Photoshop (version 20.0 or higher), Illustrator (23.0 or higher) and InDesign (14.0 or higher). However, the company still does not own the colors. Looking continues for free.